"Abantu abasha namuhla, amehlo abo anokulungiswa okuphezulu kakhulu."
"Intsha ingakwazi, kufanele, futhi kufanele ishayele izimoto ezipholile nezijabulisa kakhulu njengamanje."
Ngo-April 12, ku-iCAR2024 Brand Night, uDkt. Su Jun, oyi-CEO ye-smartmi Technology kanye neChief Product Officer yomkhiqizo we-iCAR, wahlela kabusha isiphakamiso somkhiqizo we-iCAR. Lapho ithebula lamakhamera eqoqweni lakhe livela esikrinini esikhulu, lesi sithombe esiyingqayizivele "sesitayela se-geek" sixhumanisa nengqikithi yomkhiqizo ukuze kwakheke umsindo ohlangana ube yinto eyodwa.
Ngalobu busuku bomkhiqizo, i-iCAR icacise ukuma kwayo njengokuthi "imoto yabantu abasha" kanye nombono wayo wakamuva "wokwenza izimoto ezihamba phambili zabantu abasha abanenhliziyo encane". Umkhiqizo omusha we-iCAR V23 wembulwa kanyekanye kumadizayini Amasha, ubuchwepheshe nemikhiqizo imemezela ukuthuthukiswa komkhiqizo. Ngesikhathi esifanayo, uhlobo lwe-iCAR luphinde lwahlola kuqala i-X25, imodeli yokuqala yochungechunge lwe-X, iqhubeka nokubonisa isu lomkhiqizo lenkathi entsha yamandla ezayo.
I-"Youth", njengegama elingukhiye, isiqalo sobuciko be-iCAR brand, futhi ivele ngokuphindaphindiwe emahoreni amabili nje. Emgqeni wayo womkhiqizo kanye nesiphakamiso somkhiqizo, i-iCAR ikhombisa ukuqonda okusha ngabantu abasha.
01
I-matrix yomkhiqizo omusha
Uhlobo lwe-iCAR lwazalwa ngo-Ephreli nyakenye. Iwuphawu lokuqala lwamandla olusha lwe-CHERY futhi ilona lodwa phakathi kwezinhlobo ezine ezinkulu ze-CHERY, EXEED, JETOUR ne-iCAR egxile emandleni amasha.
NgoFebhuwari nonyaka, kwethulwe ngokusemthethweni imoto yokuqala yakwa-iCAR, i-iCAR 03. Intengo yomhlahlandlela esemthethweni ngenkathi yethulwa yayingu-109,800-169,800 yuan. Ukusebenza kwezindleko ezivelele kuvumela le moto ukuthi ithole ukuqashelwa kwemakethe ngesikhathi esifushane. Imininingwane ikhombisa ukuthi inyanga eyodwa yethuliwe, i-iCAR 03 isithole ama-oda ezimoto ezingaphezu kuka-16,000. Ukuthengiswa ngoMashi bekuyizimoto eziyi-5,487, kwathi ezinsukwini eziyishumi zokuqala zika-Ephreli kwaba ngu-2,113, okuwukunyuka kwenyanga nenyanga ngama-81%. Ngokusungulwa kwesithombe somkhiqizo, kulindeleke ukuthi ngoMeyi kulo nyaka, ukuthengiswa kwenyanga kwe-iCAR 03 kuzodlula amayunithi ayi-10,000.
Kodwa-ke, emqhudelwaneni oshubile wamanje endaweni yemakethe yangaphandle, i-iCAR nayo ibhekene nenselelo yokuthola indawo eqinile futhi iye kwelinye izinga. Ku-iCAR2024 Brand Night, kumenyezelwe imikhiqizo emisha engu-3, eqondiswe emakethe encane "ngemicibisholo emithathu ngesikhathi esisodwa".
Njengomkhiqizo wokuqala wohlobo lwe-Shengwei, i-iCAR V23 ibekwe "njengesitayela se-SUV kagesi yasemadolobheni". Umklamo wangaphandle ugcwele amandla nemfashini. Umumo webhokisi lesikwele lesitayela esingekho emgwaqeni uhlonipha ezakudala. Idizayini enamasondo amane namakhona amane, ama-overhang amafushane kakhulu angaphambili nangemuva kanye ne-wheelbase enkulu iletha umthelela wokubuka onamandla; ngesikhathi esifanayo, inikeza umuzwa wesikhala ngaphakathi kwemoto. Isikhala esikhulu kakhulu, izihlalo ezithokomele kakhulu kanye nombono "wephrofayili ephezulu" uthuthukisa umuzwa wokushayela.
Mayelana nobuhlakani, i-V23 nayo yenza kahle. Ngenxa yezinga le-L2+ lokushayela okukhaliphile kanye nokusetshenziswa kwamakhompiyutha ezimoto ze-chip ajwayelekile angu-8155, abasebenzisi bangazibamba kalula izimo zomgwaqo futhi bajabulele ubumnandi "bomgwaqeni".
I-iCAR inethemba lokuthi i-V23 ingahlangabezana ngokunembile nezidingo zenani eliyinhloko zabasebenzisi abasha ngokubukeka kwayo okuhle, ukunambitheka okuphezulu, ikhwalithi ephezulu, ukusebenza kahle kakhulu nokwethembeka, futhi ibe ukukhetha "kwemoto yokuqala yabantu abasha". USu Jun uthembise esithangamini sabezindaba ukuthi i-iCAR, ngemuva kokuthuthukiswa komkhiqizo, izoqhubeka nokudlulela phambili emzileni omusha wezamandla, futhi ekugcineni ibone “ukuvumela wonke umuntu ukuthi ajabulele ubumnandi bobuchwepheshe obumangalisayo.”
Ngaphezu kwalokho, i-iCAR iphinde yahlola kuqala i-X25, imodeli yokuqala yochungechunge lwe-X.
I-X25, ebekwe njenge-MPV yesitayela esisuka emgwaqeni esiphakathi nendawo ukuya enkulu, iwukuqalwa kabusha kwe-iCAR kwenkathi yamandla entsha ezayo. Idizayini yayo yomzimba ihlanganisa izinto zakudala ezingekho emgwaqeni nomklamo wemoto eyodwa, okubonisa umuzwa wenganekwane yesayensi yesikhathi esizayo. Ngokuthembela ezinzuzweni zobuchwepheshe zeplathifomu entsha yamandla, i-X25 inokulawuleka okungcono nokuzinza. Idizayini yesitezi esiyisicaba ngokuphelele ivumela indawo yangaphakathi esobala kanye nenhlanganisela yezihlalo eziguquguqukayo ukuze kuhlangatshezwane nezidingo zokuhamba ezahlukahlukene.
Ngokuzayo, uhlobo lwe-iCAR luzothatha izidingo ezicacile zabasebenzisi njengesiqalo futhi luqhubeke nokukhulisa inani eliwumongo labasebenzisi, elibonakala ngokuhlanganyela ekudalweni okuhlangene kwe-matrix yomkhiqizo ocebile nochungechunge lwayo oluthi 0, V, no-X. . Phakathi kwazo, uchungechunge olu-0 lugxile kubuchwepheshe obuhle futhi luphishekela ukulingana kwezobuchwepheshe; uchungechunge lwe-V luhlanganisa isitayela esingekho emgwaqeni, sigcizelela ukuhluka, ukubukeka okuphezulu kanye nokwenzeka kakhulu; futhi uchungechunge lwe-X luzibophezele ekubeni "uhlobo olusha lwezimoto ezinebhokisi elilodwa."
02
Gcoba ujule “kubantu abasha” bese udala “uhlobo olusha”
Ngemuva kwe-V23 edonsa amehlo, umuntu ongakwazi ukuzitshwa ngu-Su Jun, umsunguli kanye ne-CEO ye-Zhimi. Umazisi wakhe omusha uyisikhulu esiphezulu sokuhlela umkhiqizo we-CHERY New Energy.
Esikhathini esedlule, le Ph.D yaseTsinghua. kanye noprofesa wasenyuvesi onesizinda somklamo wezimboni wanquma ngokuqinile ukuqala ibhizinisi phesheya kwezilwandle futhi wasungula i-smartmiTechnology. Ngemuva kokuthi i-smartmiTechnology ingene ekamu elihamba phambili lemboni yasekhaya ehlakaniphile ithembele emandleni ayo okukhiqiza aqinile emikhiqizo edayiswayo kanye nesistimu ye-ecological chain ye-Xiaomi, u-Su Jun kungazelelwe ujoyine isifufula semboni yezimoto. Sebenzisana ne-CHERY, hlanganisa ne-CHERY iCAR brand, futhi uqale uhambo olusha.
Lapho evela phambi kwawo wonke umuntu futhi, umoya wokucwaninga wezemfundo wawusashiye imikhondo ecacile ngo-Su Jun. Imikhiqizo eminingi edayiswa kakhulu emhlabeni jikelele njengezihlanzi zomoya nezihlalo zangasese ezihlakaniphile ezivela ku-smartmiTechnology imsize ukuba aqongelele ikhono elibalulekile lokuchaza imikhiqizo eshisayo.
Ngokombono wokudilizwa, indlela ka-Su Jun yokuthengisa okushisayo eyokuqala eyokuqala ukuqonda ngokujulile kanye nokuqonda ngokunembile izidingo eziyinhloko zabasebenzisi ukuze kuqinisekiswe ukuthi umkhiqizo ungaxazulula ngokuqondile izinkinga zabasebenzisi ezicindezela kakhulu.
Okwesibili, gwema ukuphishekela ngokweqile imisebenzi eyinkimbinkimbi, ngoba lokhu ngeke nje kuphazamise ukugxila komkhiqizo, kuphazamise ukukhetha kwabathengi, kodwa futhi kwandise izindleko, ngaleyo ndlela kuthinte ukuncintisana kwemakethe yomkhiqizo.
Okokugcina, sebenzisa ngokugcwele izinzuzo zensiza zochungechunge lwezemvelo lwe-Xiaomi, gxila ekudaleni "imikhiqizo eyodwa ephezulu", uzuze imakethe ngemikhiqizo eshisayo eqhubekayo, futhi kule nqubo uqhubeke nokuhlanganisa ukuxhumana nabasebenzisi futhi uthuthukise ithonya lomkhiqizo.
Embonini yezimoto, le ndlela yokusebenza isenokubaluleka okuqinile kwereferensi.
Izinkampani eziningi zezimoto zifuna ukwanda zibe yimakethe "yentsha", kodwa ekugcineni zivame ukuhluleka ukwenza imali ngokubheja emakethe "eminyakeni ephakathi". Phambilini, eminye imikhiqizo okwakuthiwa "iyimoto yokuqala yabantu abasha" yehliswa futhi yancishiswa izinhlobo zemikhiqizo edumile okutholakale ukuthi idumile "emakethe yeminyaka ephakathi".
USu Jun unokuqonda okujulile kokuthi ukuphishekela izinto ezinhle nokushukunyiswa imininingwane kuyisici esibaluleke kakhulu kubantu abasha. Ngamanye amazwi, ngisho noma unesabelomali esilinganiselwe, usazokhokhela izinto ezinhle.
Mayelana nale moto, u-Su Jun wake wethula:
"Okokuqala, isigaba kufanele sigxile ezimotweni ezinendawo enhle, futhi sinqume ngokuqondile ama-sedans angabalulekile, izimoto zezemidlalo nezinye izinto emgqeni womkhiqizo. Isiqondiso somkhiqizo kufanele sibe izimoto ezipholile, ezijabulisayo nezisebenzayo, ngesimo sengqondo ' ukwenza ubungane , esebenzisa izindlela eziyiziqhumane ukuze bakhe izimoto zentsha.”
"Okwesibili, kusukela ekubukeni, i-iCAR V23, njenge-SUV ehlanzekile kagesi egxile kwisitayela esingekho emgwaqweni, inolimi olusha lokuklama oluhlanganisa imizwa ye-retro nomuzwa wobuchwepheshe besikhathi esizayo."
“Ngaphezu kwalokho, ngokombono wemininingwane, njengesikhala esingemuva nesikhala somshini womuntu, sizama ukukhulisa indawo yangaphakathi yemoto ngangokunokwenzeka, ukuze imoto ye-A-class ifinyelele esikhaleni sika-B- ikilasi noma i-C-class, futhi sonke isimo sokuhlala nokulawula sinomuzwa wokuziqhenya nobuntu. "
Ngokwezinga elithile, ifilosofi yokuklama ye-iCAR iyinhlanganisela “yokwengeza” kanye “nokususa”. Nquma imisebenzi engabalulekile nokulawula izindleko. Yenza izengezo ezicini ezibalulekile futhi ufinyelele umgomo wokugcina.
03
"I-CHERY enkulu" ihlanganisa izandla ne-CATL ukufeza "ukusheshisa"
Isitayela sale ngqungquthela yabezindaba sihluke ngokuphelele kusitayela esakhonjiswa u-CHERY ezingqungqutheleni zabezindaba ezedlule. UDkt. Su Jun, oyi-CEO ye-smartmiTechnology kanye nesikhulu semikhiqizo ye-iCAR brand, kanye no-Zhang Hongyu, isekela lomphathi jikelele we-CHERY Automobile Co., Ltd. kanye nomphathi jikelele we-iCAR brand division, babambana ngezandla ukuze bakhe "i-CP enamandla kunazo zonke". Omunye uzolile kanti omunye unothando, uletha iqhwa kanye Ukungqubuzana komlilo namahlaya avamile kubangele izethameli ukuba ziklabalase ngokumangala.
Ngisho no-Yin Tongyue, uNobhala Weqembu kanye noSihlalo we-CHERY Holding Group, washo ngokungananazi ukuthi ingqungquthela yabezindaba enjalo yayingakaze ibe khona ngaphambili. I-iCAR isiphenduke inkundla yokuhlola yokuzama nokuhlola imizila emisha. U-Yin Tongyue uze wathi: "I-iCAR 'iyindawo entsha ekhethekile' eyakhiwe yi-CHERY Group. Iqembu ngeke liyeke umzamo wokuxhasa ukuthuthukiswa kwe-iCAR. Awukho umkhawulo ophezulu wokutshala izimali ukusiza i-iCAR ingene ekamu lokuqala lamandla amasha. "
Ukuze kufinyelelwe lo mgomo, i-CHERY isheshisa ucwaningo nokuthuthukiswa kobuchwepheshe, ihlanganisela ukushiyeka kwayo futhi ithuthukise amaphuzu ayo aqinile. Ithembele kuhlelo lobuchwepheshe lwe-"Yaoguang 2025", i-CHERY izotshala imali engekho ngaphansi kwamabhiliyoni ayi-100 eminyakeni emihlanu ezayo ukuze kwakhiwe amalabhorethri e-Yaoguang angu-300+. Ubuchwepheshe obusha obuhlukahlukene buthuthukiswa ngokuqhubekayo emikhakheni yezobuchwepheshe ewumongo. U-Zhang Hongyu, isekela lomphathi jikelele we-CHERY Automobile Co., Ltd. kanye nomphathi jikelele wohlobo lwe-iCAR, uthe izinqolobane eziqinile ze-CHERY zifana nebhokisi lomcebo elinakho konke okudingayo.
Njengamanje, i-iCAR 03 isiqede ukuthuthukiswa kwayo kokuqala kwe-OTA. I-NOA enesivinini esikhulu, indawo yokupaka inkumbulo yezinga eliwela kanye neminye imisebenzi manje "sekutholakala ngokugcwele". Isebenzisa umzila obonakalayo kuphela, inobuchwepheshe obuphambili futhi iyathengeka, okuyenza ibe yinketho yokuqala kulolu hlu lwamanani. Ukwengeza, i-iCAR ingaphinde ithuthukise ngokuqhubekayo idrayivu kagesi edonsa ngamasondo amane ngokusebenzisa izindlela zobuchwepheshe ezifana nokuthuthukiswa kwesofthiwe nokuqaqa i-asi yangaphambili nengemuva, okwenza ukushayela kube lula futhi kuthakaseleke.
Esithangamini nabezindaba, i-CHERY iphinde yamemezela ukubambisana okunesu ne-CATL, umholi womhlaba wonke kumabhethri anamandla amasha. La maqembu amabili azophinde aqinise ukubambisana kwezobuchwepheshe kanye nezimali ukuze kukhuthazwe ngokuhlanganyela ukukhula kohlobo lwe-iCAR. U-Zeng Yuqun, uSihlalo kanye neMenenja Jikelele ye-CATL, uthe i-CATL izohlinzeka ngeziqinisekiso zamandla ezintsha ezinamandla kanye nezixazululo zamandla ezithuthuke kakhulu zohlobo lwe-iCAR.
Njengomholi embonini yebhethri lamandla, i-CATL inobuchwepheshe obuthuthukisiwe bebhethri namandla okukhiqiza. Ngokombono wezobuchwepheshe, ukubambisana phakathi kwalezi zinhlangano ezimbili kuzosiza i-CHERY isheshise ukuthuthukiswa nokushintshwa kwezindawo zobuchwepheshe ezibalulekile futhi kuthuthukise ukuncintisana kwemakethe kwemikhiqizo yayo. Ngokombono wochungechunge lwezimboni, ukusebenzisana ne-CATL kuzosiza futhi i-CHERY izinze uchungechunge lwayo lokuhlinzeka, yehlise izindleko zokuthenga, futhi ithuthukise ukusebenza kahle kokukhiqiza.
Isikhathi sokuthumela: Apr-26-2024