"Intsha namuhla, amehlo abo anesinqumo esiphakeme kakhulu."
"Intsha ingakwazi, kufanele, futhi kufanele iqhube izimoto ezibanda kunazo zonke nezijabulisayo kakhulu njengamanje."
Ngo-Ephreli 12, e-ICAR2024 Brand ebusuku, uDkt. Su Jun, Isikhulu se-Smartmi Technology kanye nesikhulu esiphezulu somkhiqizo we-ICAR brand, ahlele kabusha isiphakamiso somkhiqizo we-ICAR. Lapho itafula lamakhamera eqoqweni lakhe livela esikrinini esikhulu, lokhu kuhlukile "ngesitayela se-Geek isitayela" se-interweave ngesisekelo somkhiqizo ukudala i-resonance ehlanganisa eyodwa.
Ngalobu busuku bomkhiqizo, i-Icar yacacisa ukuma kwayo komkhiqizo njenge- "moto yabantu abasha" kanye nombono wayo wakamuva we- "Ukwenza Izimoto Ezihle Zentsha Enenhliziyo Youth". Umkhiqizo omusha we-ICAR V23 wembulwa ngasikhathi sinye emiklamo emisha, ubuchwepheshe kanye nemikhiqizo ukumemezela ukuthuthukiswa komkhiqizo. Ngasikhathi sinye, uhlobo lwe-ICAR luphinde lwabukwa kuqala i-X25, imodeli yokuqala yochungechunge lwe-X, okukhombisa futhi uhlelo lwecebo lomkhiqizo lwesikhathi esisha se-New Energy Era.
"Intsha", njengegama elingukhiye eliyinhloko, ingabe iphuzu lokuqala le-ICAR brand Busity, futhi lavela kaninginingi ngamahora amabili nje. Kumugqa wayo womkhiqizo kanye nokuphakanyiswa komkhiqizo, i-ICAR ikhombisa ukuqonda okusha ngabantu abasha.
01
Umkhiqizo omusha Matrix
Umkhiqizo we-ICAR wazalwa ngo-Ephreli nyakenye. Kungumkhiqizo wamandla we-Chery we-Chery futhi okuwukuphela kodwa phakathi kwemikhiqizo emine emikhulu ye-Chery, edingisiwe, Jetour ne-ICAR egxile emandleni amasha.
NgoFebhuwari kulo nyaka, imoto yokuqala ye-ICAR, i-ICAR 03, yasungulwa ngokusemthethweni. Intengo yomhlahlandlela esemthethweni lapho yethulwa kwakungu-109,800-169,800 yuan. Ukusebenza kwezindleko okuvelele kuvunyelwe le moto ukuthi ithole ukuqashelwa kwemakethe esikhathini esifushane. Idatha ikhombisa ukuthi inyanga eyodwa ngemuva kokwethulwa kwayo, i-ICAR 03 ithole ama-oda wezimoto ezingaphezu kuka-16,000. Ukuthengisa ngoMashi kwakuyizimoto ezingama-5 487, kanye nokuthengisa ezinsukwini eziyishumi zokuqala zika-Ephreli kwakungu-2,113, ukwenyuka kwezinyanga ezingama-81%. Ngokusungulwa kwesithombe somkhiqizo, kulindeleke ukuthi ngoMay kulo nyaka, ukuthengiswa kwanyanga zonke kwe-ICAR 03 kuzodlula amayunithi ayi-10,000.
Kodwa-ke, emncintiswaneni wamanje ovuthayo endaweni yemakethe yangaphandle, i-ICAR nayo ibhekene nenselele yokuthola indawo eqinile futhi idlulele ezingeni elilandelayo. Ebusuku be-ICAR2024 Brand, kumenyezelwa imikhiqizo emi-3 emisha, ebhekiswe emakethe emisha "nemicibisholo emithathu ngasikhathi sinye".
Njengomkhiqizo wokuqala weBrand Shengwei, iCar v23 ibekwe njenge "isitayela se-Off-Road Electric Urban Suv". Umklamo ongaphandle ugcwele amandla nemfashini. Isikwele sebhokisi lesikwele se-off-style-style-style. I-Design enamasondo amane ne-ezine, i-Ultra-amafuphi ngaphambili kanye nama-overhangs angemuva kanye namasondo amakhulu alethe umthelela obonakalayo wokubuka; Ngasikhathi sinye, inikeza umuzwa wesikhala ngaphakathi emotweni. Isikhala esikhulu se-Ultra-esikhulu, izihlalo ze-Ultra ezikhululekile kanye ne- "High-Profile" Vision Vision Multi-Disensional Ukuvuselela isipiliyoni sokushayela.
Ngokuya kwezobunhloli, i-v23 nayo yenza kahle. Ngenxa yokushayela i-L2 + Level Intelligent yokushayela kanye nokusetshenziswa kwama-8155 ama-Chip Chip Chip Chompaters, abasebenzisi bangaziqonda kalula izimo zomgwaqo futhi bajabulele ubumnandi "emgwaqweni".
I-ICAR Ithemba ukuthi i-V23 ihlangabezana nezidingo zenani eliyisisekelo zabasebenzisi abasebancane ngokubukeka kwayo okuhle, ukunambitheka okuphezulu, ikhwalithi ephezulu, ikhwalithi ephezulu kanye nokuthembeka kwemoto yokuqala "yentsha". I-Su Jun ithembise engqungqutheleni yabezindaba e-Icar, ngemuva kokuthuthuka komkhiqizo, izoqhubeka nokwenza ugaxe phambili kwithrekhi yamandla entsha, futhi ekugcineni uqaphela "ukuvumela wonke umuntu ukuba ajabulele ubumnandi bezobuchwepheshe obuhle."
Ngaphezu kwalokho, i-ICAR ibuye ibuke kabusha i-X25, imodeli yokuqala yochungechunge lwe-X.
I-x25, ibekwe njenge-medium-to-style off-Road style-umgwaqo, yi-ICAR's Innovation yesikhathi esisha se-New Energy. Idizayini yayo yomzimba ihlanganisa izinto ze-Classic off-of-Road ngohlobo lwemoto eyodwa, ekhombisa umuzwa we-Fiction yeSayensi yesikhathi esizayo. Ukuthembela ezinzuzweni zobuchwepheshe zepulatifomu entsha yamandla, i-X25 inokulawulwa okungcono nokuqina. Idizayini ephansi egcwele ngokuphelele ivumela isikhala sangaphakathi esibonakalayo kanye nokuhlanganiswa kwezihlalo eziguqukayo ukuze kuhlangatshezwane nezidingo ezahlukahlukene zokuhamba.
Ngokuzayo, uhlobo lwe-ICAR luzothatha izidingo ezicace zabasebenzisi njengephuzu lokuqala bese uqhubeka ukukhulisa inani eliyisisekelo labasebenzisi, okuboniswe ngokwenziwe ngochungechunge oluhlangene lwe-matrix enolwazi ngo-0, v, nochungechunge lwe-X. Phakathi kwazo, uchungechunge olungu-0 ugxile kubuchwepheshe obuhle futhi uphishekela ukulingana kwezobuchwepheshe; I-V Series inezici ezingekho emgaqweni, egcizelela umehluko, ukubukeka okuphezulu kanye nokwenza i-Ultra-Conctional; Futhi uchungechunge lwe-X uzibophezele ekubeni "nezinhlobo ezintsha zebhokisi lebhokisi elilodwa."
02
Bamba ujule "kubantu abasha" bese wakhe "izinhlobo ezintsha"
Ngemuva kwe-V23 ebambe iso, umuntu onganakwa yiSu Jun, umsunguli kanye ne-CEO yeZhimi. Ubunikazi bakhe obusha yisikhulu esiphambili sokuhlela umkhiqizo wama-Chery Amandla amasha.
Esikhathini esedlule, le tsinghua ph.d. Futhi uprofesa waseyunivesithi onesizinda ekwakhiweni kwezimboni wanquma ngokuqinile ukuqala ibhizinisi phesheya futhi asungule iSmartTechnology. Ngemuva kwe-SmartTechnology ungene ekamu eliphambili lemboni yasekhaya ehlakaniphile ethembele ekukhiqizweni kwayo okuqinile kokukhiqizwa kwemikhiqizo eshisayo kanye nohlelo lwe-Xiami ka-Ecolological Chain System, su Jun ngokungalindele ejoyina isifufula somkhakha wezimoto. Sebenzisana no-Chery, hlanganisa ku-Chery ICAR BRANCRAND, bese uqala uhambo olusha.
Lapho evele phambi kwawo wonke umuntu futhi, uMoya ocwaningweni wezemfundo usashiya umkhondo ocacile ku-Su Jun. Imikhiqizo eminingi ethengisa okushisayo enjengeSmart Coopifiers kanye nezihlalo zangasese ezivela ku-SmartTechnology zimsize ukuqongelela amandla afudumele.
Ukusuka endaweni yokubukwa kwe-dismantling, indlela yokuthengisa eshisayo ye-su Jun okokuqala kuyo bonke ukuhlakanipha ngokujulile nangokunembile baqonde izidingo eziyinhloko zabasebenzisi ukuqinisekisa ukuthi umkhiqizo ungaxazulula ngqo izinkinga zabasebenzisi abasebenza ngokuqondile.
Okwesibili, gwema ukuphishekela ngokweqile imisebenzi eyinkimbinkimbi, ngoba lokhu ngeke kuphazamise ukugxila komkhiqizo, kuphazamise kuphela ukukhetha kwabathengi, kepha futhi kwandise izindleko, ngaleyo ndlela kuthinte ukuncintisana kwemakethe komkhiqizo.
Ekugcineni, sebenzisa ngokugcwele izinzuzo zezinsizakusebenza ze-Xiaomi's Ecological Chain, gxila ekwakheni "imikhiqizo ye-super eyodwa", uwine imakethe ngemikhiqizo eqhubekayo eshisayo, futhi kwinqubo iyaqhubeka nokuhlanganisa ukuxhumana nabasebenzisi kanye nokwenza ngcono ithonya lomkhiqizo.
Embonini yezimoto, le ndlela isenokubhekelwa okunamandla okubalulekile.
Izinkampani eziningi zezimoto zifuna ukunwebeka emakethe ye- "Young People", kepha ekugcineni zivame ukwehluleka ukwenza imali ngokubheja emakethe "ephakathi nendawo". Esikhathini esedlule, eminye imikhiqizo eyayifunwa yi- "Intsha Yentsha Yokuqala" yayiphansi kakhulu futhi yanciphisa izinguqulo zemikhiqizo ethandwayo eye yafakazelwa ukuthi ithathiwe "emakethe eneminyaka ephakathi".
I-Su Jun inokuqonda okujulile okuthi ukuphishekela izinto ezinhle nokushukunyiswa yimininingwane kuyinto ebaluleke kakhulu kubantu abasha. Ngamanye amagama, noma ngabe unesabelomali esilinganiselwe, usazokhokhela izinto ezinhle.
Mayelana nale moto, iSu Jun yalethulwa:
"Okokuqala, isigaba kufanele sigxile ezimotweni esinezikhala ezinhle, futhi sinqume ngokuqondile ama-sedans angenangqondo, izimoto zemidlalo nezinye izinto ezikulayini womkhiqizo."
"Okwesibili, kusuka endaweni yokubuka, i-ICAR v23, njenge-SUV emsulwa kagesi egxile kwisitayela se-Off-Road, inolimi olusha lokuklama oluhlanganisa imizwa ye-retro ngomqondo wezobuchwepheshe obuzayo."
"Ngaphezu kwalokho, ngokombono wemininingwane, efana nendawo engemuva nendawo yomshini womuntu, sizama ukwandisa isikhala sangaphakathi semoto ngangokunokwenzeka, ukuze imoto ekilasini ikwazi ukufinyelela isikhala se-B-Class noma i-C-Class, futhi konke ukuphetha nokulawulwa. "
Ngokwezinga elithile, ifilosofi ye-ICAR's Design iyinhlanganisela ye- "ukwengeza" kanye "nokukhipha". Sika imisebenzi engabalulekile kanye nezindleko zokulawula. Yenza okungeziwe ezintweni ezibalulekile futhi uzuze inhloso yokugcina.
03
"I-Big Chery" ijoyina izandla nge-catl ukufeza "ukusheshisa"
Isitayela sale bhizinisishini sabezindaba sihluke ngokuphelele kwisitayela esikhonjiswe ama-Chery ezingqungqutheleni zangaphambilini. UDkt Su Jun, Isikhulu se-SmartTechnology kanye nesikhulu esiphezulu somkhiqizo we-ICAR BRAND, kanye noZhang Hongyu, Iphini Linke Manager of Chery amotoMobile Co, Ltd. Omunye uSual kanti omunye uyathanda, ukuletha iqhwa kanye nokushayisana komlilo kanye namahlaya ajwayelekile kubangele izilaleli zikhale.
Ngisho ne-YIN TongYue, unobhala kanye nosihlalo weqembu leqembu le-Chery Holding, kusho ngokusobala ukuthi ingqungquthela enjalo yabezindaba ibingakaze iboshwe ngaphambili. I-ICAR isiphenduke indawo yokuhlola yokuzama nokuhlola izindlela ezintsha. I-Yin TongYue yaze yathi: "Icar 'indawo entsha ekhethekile' eyenziwe yiChery Group. Akukho mkhawulo ongelona umkhawulo wokutshala imali yokutshala imali yokutshala imali yokutshala imali."
Ukuze uzuze le nhloso, i-Chery isheshisa ukucwaninga kwezobuchwepheshe nentuthuko, okwenza ukushiyeka kwayo futhi yathuthukisa amaphuzu ayo aqinile. Ukuthembela kuhlelo lwezobuchwepheshe lwe- "Yaoguang 2025", ama-Chery azotshala imali engaphansi kwe-100 billion yuan eminyakeni emihlanu ezayo ukwakha ama-Laboguang Laboratories. Ubuchwepheshe obusha obuhle buthuthukiswa ngokuqhubekayo emikhakheni yezobuchwepheshe esemqoka. UZhang Hongyu, Iphini Likazwelonke Manager of Chery Automobile Co, Ltd. kanye neMenenja jikelele ye-ICAR BRAND, uthe izinqolobane zezobuchwepheshe eziqinile zeChery zifana nesikhwama sengcebo nakho konke okudingayo.
Njengamanje, i-ICAR 03 isiqede ukuthuthukiswa kwayo kokuqala kwe-OTA. Ukupaka okuphezulu kwejubane, ukupaka imemori yeleveli neminye imisebenzi manje "iyatholakala" ngokuphelele. Ithatha umzila obonakalayo kuphela, ine-technology eholayo futhi iyabiza, okwenza kube ukukhetha kokuqala kuleli banga. Ngaphezu kwalokho, i-ICAR ingaqhubeka nokuthuthukisa i-Electric Wheel drive ngogesi ngezindlela zobuchwepheshe ezinjenge-software ukuthuthukiswa kwesoftware kanye nokukhohlisa kwe-axle yangaphambili, okwenza ukushayela kuguqulwe futhi kuthakazeke kakhulu.
Esingqungqutheleni La maqembu womabili azophinde aqinise ukubambisana kobuchwepheshe kanye nenhloko-dolobha ekukhuthazeni ngokuhlanganyela ekukhuleni komkhiqizo we-ICAR. UZeng YuQun, usihlalo kanye nemenenja evamile yeCatl, uthe i-Catl izonikeza iziqinisekiso zamandla anamandla okuqinisekisa kanye nezixazululo zamandla ezithuthuke kakhulu ze-Excurative Energy Solutions ze-ICAR BRAND.
Njengomholi embonini yebhethri yamandla, i-Catl ine-advanced yebhethri nobuchwepheshe bokukhiqiza. Ngokombono wezobuchwepheshe, ukubambisana phakathi kwalawa maqembu womabili kuzosiza ama-Chery asheshise ukuthuthuka nokubuyiselwa kwezindawo zobuchwepheshe ezibalulekile futhi athuthukise ukuncintisana kwemakethe kwemikhiqizo yawo. Ngokombono weketanga lwezimboni, ukubambisana neCatl kuzosiza futhi ama-Chery aqinise ukuhlinzekwa kwawo, anciphise izindleko zokuthengwa kwempahla, futhi athuthukise ukusebenza kahle kokukhiqiza, futhi athuthukise ukusebenza kahle kokukhiqiza, futhi athuthukise ukusebenza kahle kokukhiqiza.
Isikhathi sePosi: Apr-26-2024