Njengamanje, isigaba sezimoto zamandla amasha sesidlule kude leso esikhathini esedlule futhi sesingene enkathini "eqhakaza". Muva nje, uChery ukhiphe i-iCAR, yaba imoto yomgibeli yokuqala emise okwebhokisi kagesi engaphandle komgwaqo; I-BYD's Honor Edition yehlise amanani ezimoto ezintsha ezisebenza ngamandla ngaphansi kwezezimoto zikaphethiloli, kanti iLook Up isaqhubeka nokukhuphula amanani entengo emazingeni amasha. phezulu. Ngokwalolu hlelo iXpeng Motors izokwethula izimoto ezintsha ezingu-30 eminyakeni emithathu ezayo, kanti nezinkampani ezingaphansi kwaGeely nazo zisaqhubeka nokukhula. Izinkampani ezintsha zezimoto ezikhiqiza amandla ziqala ukuhlanya komkhiqizo/umkhiqizo, futhi umfutho wawo udlula ngisho nomlando wezimoto zikaphethiloli, “ezibe nezingane eziningi nezimpi eziningi”.
Kuyiqiniso ukuthi ngenxa yesakhiwo esilula uma kuqhathaniswa, izinga eliphezulu lobuhlakani kanye nokufakwa kukagesi ezimotweni ezisebenza ngamandla amasha, umjikelezo osuka ekusungulweni kwephrojekthi kuye kokwethulwa kwezimoto mfishane kakhulu kunalowo wezimoto zikaphethiloli. Lokhu futhi kunikeza izinkampani lula ukuthi zisungule futhi zethule ngokushesha izinhlobo nemikhiqizo emisha. Kodwa-ke, kusukela ekudingeni izimakethe, izinkampani zezimoto kufanele zicacise amasu "okuzalwa okuningi" kanye "nama-eugenics" ukuze zithole ukuqashelwa kwemakethe kangcono. “Imikhiqizo eminingi” isho ukuthi izinkampani zezimoto zinemizila ecebile ekwazi ukuhlangabezana nezidingo zabathengi abahlukene. Kodwa "ukwanda" kuphela akwanele ukuqinisekisa impumelelo yemakethe, "ama-eugenics" nawo ayadingeka. Lokhu kuhlanganisa ukuzuza okuhle ngekhwalithi yomkhiqizo, ukusebenza, ubuhlakani, njll., kanye nokwenza imikhiqizo ifinyelele kangcono abathengi abaqondisiwe ngokuma kwemakethe okunembayo namasu okumaketha. Abanye abahlaziyi baveze ukuthi yize izinkampani zezimoto zamandla amasha ziphishekela ukuhlukahluka kwemikhiqizo, kufanele futhi zigxile ekuthuthukiseni umkhiqizo kanye nokusungula izinto ezintsha. Kuphela “ngokukhiqiza okwengeziwe nama-eugenics” ngempela lapho singagqama khona emqhudelwaneni oshubile wemakethe futhi sizuze umusa wabathengi.
01
Ukunotha komkhiqizo okungakaze kubonwe
NgoFebhuwari 28, kwethulwe i-iCAR 03, uhlobo lokuqala lwemoto entsha yakwaChery ene-iCAR. Ingqikithi yamamodeli ayi-6 anezinhlelo ezihlukene zethulwe. Ibanga lentengo elisemthethweni liyi-109,800 kuya ku-169,800 yuan. Le modeli iqondiswe kubantu abasha njengeqembu layo eliyinhloko labathengi futhi yehlise ngempumelelo intengo yama-SUV ahlanzekile kagesi yafinyelela kumayuan angu-100,000, okwenza ingene ngokuqinile emakethe yezimoto ezisezingeni eliphezulu. Futhi ngoFebhuwari 28, i-BYD yaba nengqungquthela enkulu yokwethulwa kwe-Han ne-Tang Honor Editions, yethula lezi zinhlobo ezimbili ezintsha ngentengo yokuqala yamayuan ayi-169,800 kuphela. Engxenyeni yenyanga edlule, i-BYD ikhiphe amamodeli amahlanu e-Honor Edition, isici sayo esihlukanisayo siyinani lawo elithengekayo.
NgoMashi, igagasi lokwethulwa kwezimoto ezintsha selishubile. NgoMashi 6 kuphela, kwethulwe izinhlobo ezintsha eziyi-7. Ukuvela kwenani elikhulu lezimoto ezintsha akugcini ngokuvuselela ngokuqhubekayo umugqa wentengo, kodwa futhi kwenza igebe lentengo phakathi kwemakethe yezimoto zikagesi ehlanzekile kanye nemakethe yezimoto zikaphethiloli kancane kancane, noma yehle; emkhakheni wemikhiqizo ephakathi kuya kwephezulu, ukuthuthukiswa okuqhubekayo kokusebenza nokucushwa nakho kwenza ukuncintisana emakethe ephezulu kakhulu. Izinwele eziqinile. Imakethe yezimoto yamanje ibhekene nesikhathi esingakaze sibonwe sokunothiswa kwemikhiqizo, esinikeza ngisho nabantu umuzwa wokuchichima. Imikhiqizo emikhulu ezimele njenge-BYD, i-Geely, i-Chery, i-Great Wall, ne-Changan yethula ngenkuthalo imikhiqizo emisha futhi isheshisa ijubane lokwethulwa kwemikhiqizo emisha. Ikakhulukazi emkhakheni wezimoto zamandla amasha, izinhlobo ezintsha zikhula njengamakhowe ngemva kwemvula. Ukuncintisana kwemakethe kubi kakhulu, ngisho nangaphakathi kwenkampani efanayo. Kukhona futhi izinga elithile lokuncintisana okufanayo phakathi kwemikhiqizo emisha ehlukene ngaphansi komkhiqizo, okwenza kube nzima kakhulu ukuhlukanisa phakathi kwemikhiqizo.
02
"Yenza ama-rolls ngokushesha"
Impi yentengo iya ngokushuba emkhakheni wezimoto ezintsha ezisebenza ngamandla, futhi izimoto zikaphethiloli akufanele zidlule. Baphinde baqinisa ukuqina kwempi yamanani emakethe yezimoto ngokusebenzisa izindlela zokumaketha ezihlukene ezifana nezibonelelo zokubuyisela. Le mpi yamanani ayikhawulelwe emncintiswaneni wamanani, kodwa futhi inwebela kubukhulu obuningi njengesevisi nomkhiqizo. UChen Shihua, isekela likanobhala-jikelele we-China Association of Automobile Manufacturers, ubikezela ukuthi ukuncintisana emakethe yezimoto kuzoshuba nakakhulu kulo nyaka.
UXu Haidong, iPhini likanjiniyela omkhulu weChina Association of Automobile Manufacturers, engxoxweni abe nayo nentatheli yakwaChina Automobile News uthe ngokuqhubeka nokukhula kwemakethe yezimoto ezikhiqiza amandla amasha kanye nokwenza ngcono amandla ezinkampani, izimoto ezisebenza ngamandla kancane kancane wazuza izwi emananini. Kulezi zinsuku, uhlelo lwamanani ezimoto ezintsha zamandla alusabhekiseli ezimotweni zikaphethiloli futhi selusungule owalo umqondo wentengo ohlukile. Ikakhulukazi kwamanye amabhrendi asezingeni eliphezulu, njenge-Ideal ne-NIO, ngemva kokusungula ithonya lomkhiqizo othile, amandla abo entengo nawo anda. Bese kuba ngcono.
Njengoba izinkampani ezihamba phambili zezimoto zamandla amasha zandise ukulawula kwazo phezu kwe-supply chain, seziqine kakhulu ekuphatheni nasekulawuleni uchungechunge lokuhlinzeka, futhi amandla azo okunciphisa izindleko nokwandisa ukusebenza kahle nawo athuthuka njalo. Lokhu kukhuthaza ngokuqondile ukuncishiswa kwezindleko kuzo zonke izici ze-supply chain, okubuye kuqhubekisele phambili amanani entengo yomkhiqizo ukuthi aqhubeke nokwehla. Ikakhulukazi uma kuziwa ekuthengweni kwezingxenye ezifakwe ugesi nezihlakaniphile kanye nezingxenye, lezi zinkampani zishintshile zisuka ekwamukeleni ngokuthula izingcaphuno ezivela kubahlinzeki bempahla esikhathini esidlule zaya ekusebenziseni amanani amakhulu okuthenga ukuze kuxoxiswane ngamanani, ngaleyo ndlela zehlisa ngokuqhubekayo izindleko zokuthengwa kwezingxenye. Lo mphumela wesilinganiso uvumela intengo yemikhiqizo yemoto ephelele ukuthi yehliswe nakakhulu.
Njengoba zibhekene nempi eshubile yentengo yemakethe, izinkampani zezimoto zamukele isu “lokukhiqiza ngokushesha”. Izinkampani zezimoto zisebenza kanzima ukuze zifinyeze umjikelezo wokuthuthukiswa kwezimoto zamandla amasha futhi zisheshise ukwethulwa kwezinhlobo ezintsha ukuze zibambe amathuba ezingxenyeni ezihlukene zezimakethe. Yize amanani eqhubeka ehla, izinkampani zezimoto azikawuxegi umsebenzi wazo wokwenza umkhiqizo. Ngenkathi bethuthukisa ukusebenza kwemishini yezimoto kanye nesipiliyoni sokushayela, futhi benza ukulingana okuhlakaniphile kugxile emqhudelwaneni wamanje wemakethe. Ngesikhathi kwethulwa i-iCAR03, umuntu ofanelekile ophethe i-Chery Automobile uthe ngokuthuthukisa inhlanganisela ye-software ye-AI ne-hardware, i-iCAR03 ihlose ukuhlinzeka abantu abasha ngolwazi lokushayela oluhlakaniphile olungabizi. Namuhla, amamodeli amaningi emakethe aphishekela ulwazi lokushayela oluhlakaniphile olusebenza kahle ngamanani aphansi. Lesi simo sitholakala yonke indawo emakethe yezimoto.
03
"I-Eugenics" ayikwazi ukushaywa indiva
Njengoba imikhiqizo iya ngokuya iba yinala namanani entengo eqhubeka nokwehla, isu lezinkampani zezimoto “lezizukulwane eziningi” liyakhula ngesivinini. Cishe zonke izinkampani azinakugwenywa, ikakhulukazi izinhlobo ezizimele. Eminyakeni yakamuva, amabhrendi azimele ajwayelekile asebenzise amasu emikhiqizo eminingi ukuze athwebule ukwabelana kwemakethe okwengeziwe. I-BYD, isibonelo, isivele inohlu olugcwele lwemigqa yomkhiqizo kusukela ezingeni lokungena kuya phezulu, kuhlanganise nemikhiqizo emihlanu. Ngokwemibiko, uchungechunge lwe-Ocean lugxile emakethe yabasebenzisi abasha ngama-yuan ayi-100,000 kuya ku-200,000; uchungechunge lweDynasty luqondise kubasebenzisi abavuthiwe abanamayuan angu-150,000 kuya ku-300,000; uhlobo lweDenza lugxile emakethe yezimoto zomndeni ezinamayuan angaphezu kuka-300,000; kanye nomkhiqizo we-Fangbao nawo uqondise imakethe. Imakethe ingaphezu kuka-300,000 yuan, kodwa igcizelela ukwenza kube ngokwakho; i-upsight brand ibekwe emakethe yezinga eliphezulu ngezinga lamayuan ayisigidi. Ukubuyekezwa kwemikhiqizo yale mikhiqizo kuyakhula ngesivinini, futhi imikhiqizo eminingi emisha izokwethulwa phakathi nonyaka.
Ngokukhishwa kohlobo lwe-iCAR, uChery useqede ukwakhiwa kwezinhlelo ezine ezinkulu zohlobo lwe-Chery, i-Xingtu, i-Jietu ne-iCAR, futhi uhlela ukwethula imikhiqizo emisha yomkhiqizo ngamunye ngo-2024. Isibonelo, uhlobo lweChery luzothuthukisa kanyekanye uphethiloli nemizila emisha yamandla futhi inothise ngokuqhubekayo uchungechunge olune olukhulu lwamamodeli afana ne-Tiggo, i-Arrizo, i-Discovery ne-Fengyun; uhlobo lwe-Xingtu luhlela ukwethula izinhlobo ezihlukene zikaphethiloli, i-plug-in hybrid, amamodeli kagesi ahlanzekile kanye ne-Fengyun ngo-2024. Amamodeli ebanga elinwetshiwe; I-Jietu brand izokwethula izinhlobonhlobo zama-SUV nezimoto ezingekho emgwaqeni; kanti i-iCAR izophinde yethule i-A0-class SUV.
I-Geely iphinde ihlanganise ngokugcwele izingxenye zemakethe eziphakeme, ezimaphakathi nezisezingeni eliphansi ngokusebenzisa izinhlobo eziningi zezimoto zamandla amasha njenge-Galaxy, i-Geometry, i-Ruilan, i-Lynk & Co, i-Smart, i-Polestar, ne-Lotus. Ngaphezu kwalokho, izinhlobo ezintsha zamandla ezifana ne-Changan Qiyuan, i-Shenlan, ne-Avita nazo ziyasheshisa ukwethulwa kwemikhiqizo emisha. IXpeng Motors, okuyiqembu elisha elikhiqiza izimoto, ize yamemezela ukuthi ihlela ukwethula izimoto ezintsha ezingu-30 eminyakeni emithathu ezayo.
Yize le mikhiqizo yethule inombolo enkulu yemikhiqizo nemikhiqizo ngesikhathi esifushane, akuwona amaningi angaba amahithi ngempela. Ngokuphambene, izinkampani ezimbalwa ezifana ne-Tesla ne-Ideal zithole ukuthengiswa okuphezulu ngemigqa yomkhiqizo elinganiselwe. Kusukela ngo-2003, i-Tesla ithengise amamodeli angu-6 kuphela emakethe yomhlaba wonke, futhi i-Model 3 ne-Model Y kuphela ekhiqizwa ngobuningi e-China, kodwa umthamo wayo wokuthengisa awukwazi ukubukelwa phansi. Ngonyaka odlule, i-Tesla (Shanghai) Co., Ltd. yakhiqiza izimoto ezingaphezu kuka-700,000, lapho ukuthengiswa kwaminyaka yonke kwe-Model Y e-China kwedlula 400,000. Ngokufanayo, i-Li Auto yazuza ukuthengiswa kwezimoto ezingaba ngu-380,000 ngamamodeli angu-3, yaba imodeli ye-"eugenics".
Njengoba u-Wang Qing, isekela lomqondisi we-Institute of Market Economics ye-Development Research Centre yoMkhandlu Wombuso, wathi, lapho kubhekene nokuncintisana kwemakethe okuqinile, izinkampani zidinga ukuhlola ngokujulile izidingo zezigaba ezihlukahlukene zemakethe. Ngenkathi ziphishekela “okwengeziwe”, izinkampani kufanele zinake kakhulu “ubuhle” futhi azikwazi ukuphishekela ubuningi ngokunganaki kuyilapho zinganaki ikhwalithi yomkhiqizo nokudalwa kwekhwalithi. Kuphela ngokusebenzisa isu lemikhiqizo eminingi ukumboza izingxenye zemakethe nokuba ngcono nokuba namandla lapho ibhizinisi lingakwazi ukwenza impumelelo yangempela.
Isikhathi sokuthumela: Mar-15-2024