I-SAIC-GM-Wulingubonise ukuqina okungavamile. Ngokwemibiko, ukuthengiswa komhlaba wonke kunyuke kakhulu ngo-Okthoba 2023, kwafinyelela ezimotweni eziyi-179,000, okuwukunyuka konyaka ngama-42.1%. Lokhu kudlala ngendlela encomekayo kuholele ekuthengisweni kwezimoto kusukela ngoJanuwari kuya ku-Okthoba zafinyelela ku-1.221 million, okwenza kube ukuphela kwenkampani ngaphakathi kwe-SAIC Group ephule uphawu lwezimoto ezingu-1 million kulo nyaka. Kodwa-ke nakuba le mpumelelo iphumelele kodwa le nkampani isabhekene nenselelo yokugcina isikhundla sayo njengomholi embonini yezimoto ikakhulukazi njengoba ilwela ukubuyisa isikhundla sayo sokuba ngumkhiqizi wokuqala waseChina ukudayisa izimoto ezingaphezu kwezigidi ezimbili ngonyaka.
Umongameli Weqembu le-SAIC u-Jia Jianxu ubeke phambili umbono ocacile wekusasa le-SAIC-GM-Wuling, egcizelela isidingo sokulondoloza umfutho ophakeme mayelana nokuthuthukiswa komkhiqizo, isu lentengo kanye nemingcele yenzuzo. Emhlanganweni wakamuva wamaphakathi nonyaka, u-Jia Yueting ucele ithimba ukuthi ligxile ekuthuthukiseni isithombe somkhiqizo kanye nekhwalithi yomkhiqizo. “Ukuthuthukisa umkhiqizo, ukwenyusa intengo yamabhayisikili, ukwenyusa inzuzo konke kuzoqhamuka,” usho kanje. Ukubizelwa esenzweni kubonisa isu elibanzi lokukhulisa isabelo semakethe yenkampani kanye nokuncintisana embonini yezimoto egcwala kakhulu.
I-Product Marketing Centre yakamuva kakhulu, ebibanjwe ngoNovemba 1, iphinde yagcizelela lokhu kuzibophezela ekukhuleni. Engxoxweni yempi ethi "Woza! Woza! Woza!", ithimba nabathengisi bagqugquzelwa ukuthi baphokophele impumelelo enkulu ngo-2024. Imizamo yokuqoqa ibalulekile ukuze i-SAIC-GM-Wuling igqashule emaketangeni omlando. Ukuncika emananini aphansi kawoyela. Ukusuka ezimotweni ezibiza kancane, zekhwalithi ephansi uye kuhlu lwemikhiqizo ehlukahlukene futhi ephambili. Inkampani iyabona ukuthi ukuze ifinyelele ukukhula okusimeme, kufanele isuke kodlule futhi yamukele ikusasa elibonakala ngokusungula izinto ezintsha kanye nekhwalithi.
Njengengxenye yalolu shintsho, i-SAIC-GM-Wuling yethule ilebula lesiliva lomhlaba wonke ukuze kuthuthukiswe ukukhanga komkhiqizo kanye nomthelela wemakethe. Lesi sinyathelo sihloselwe ukugcwalisa I-Wuling Red Label, ukudala ama-synergies kanye nokuvumela inkampani ukuthi ihlinzekele izethameli eziningi. Ukugxila kwe-Silver Label ekwenzeni kube ngokwakho kanye nemikhiqizo yekhwalithi ephezulu kube nemiphumela emihle, njengoba ukuthengiswa kufinyelele kumayunithi angu-94,995 ngo-Okthoba kuphela, okuhlanganisa ngaphezu kwengxenye yesamba semali ethengisiwe yenkampani. Lokhu kuphawula ushintsho olukhulu, njengoba Ilebula Yesiliva inikeza ukusebenza kwe-Red Label engokwesiko izikhathi ezingu-1.6, emele ngokuyinhloko izimoto ezincane zentengiso.
Ngaphezu kwempumelelo yayo yasekhaya, i-SAIC-GM-Wuling nayo yenze inqubekelaphambili enkulu ekwandiseni ibhizinisi layo lamazwe ngamazwe. Ngo-Okthoba, inkampani yathumela ngaphandle izimoto eziphelele ezingu-19,629, okuwukukhula konyaka ngo-35.5%. Ukukhula kwezimpahla ezithunyelwa ngaphandle kukhombisa ukuzibophezela kwenkampani ekuhloleni izimakethe zaphesheya kwezilwandle nokuqhubeka nokuqinisa isikhundla sayo njengomdlali womhlaba wonke embonini yezimoto. Ukuguqulwa kweWuling, eyaziwa ngokuthi "iNkosi Yezimoto Ezincane", akukhona nje ukwanda kokuthengisa, kodwa futhi nokuguqulwa kwayo. Kubandakanya nokuchaza kabusha isithombe somkhiqizo kanye nokwandisa ububanzi bomkhiqizo ukuze kuhlangatshezwane nezidingo zabathengi ezihlukahlukene.
Uma sibheka esikhathini esizayo, u-Jia Jianxu wenze isiphakamiso sokuthi i-SAIC-GM-Wuling izogxila emikhakheni emithathu ebalulekile: ukuthuthukiswa komkhiqizo, ukukhuphuka kwentengo yamabhayisikili, nokuthuthukiswa kwekhwalithi yomkhiqizo. Ukuhlelwa kabusha kwesu lomkhiqizo we-Baojun ngasezimotweni zamandla amasha kuwumongo walo mbono. Ngokwakha ilebula ebomvu ye-Wuling kanye ne-matrix yomkhiqizo welebula eluhlaza okwesibhakabhaka, zombili izimoto zezentengiselwano nezimoto zabagibeli zizodweba ipulani entsha yokuthuthukiswa okuya phezulu.
Ukwethulwa kwe-matrix yomkhiqizo we-Silver Label kucebise umugqa womkhiqizo we-Wuling, ohlanganisa izimoto ezixubile, ezisebenza ngogesi ongahlanzekile, kanye nezimoto ezisebenza ngophethiloli. Lokhu kufaka phakathi imoto encane i-MINIEV, i-MPV Capgemini enezihlalo eziyisithupha namanye amamodeli, amanani afinyelela ku-149,800 yuan. Ngokwakha i-matrix yomkhiqizo wekhwalithi ephezulu kanye nomthelela womkhiqizo othuthukisayo, i-SAIC-GM-Wuling kulindeleke ukuthi ithuthukise kakhulu ukusebenza kwayo kwenzuzo.
Kodwa-ke, njengoba inkampani iqala lolu hambo lwezifiso, kufanele ihlale ivumelana nezimfuno zemakethe futhi isebenzise amandla akhona. Naphezu kokukhula okuqhubekayo, i-Wuling igcina isikhundla esiqinile esigabeni sezimoto ezincane, njengoba ukuthengiswa kwezinhlobo zezentengiselwano kulindeleke ukuthi kufinyelele kumayunithi angama-639,681 ngo-2023, okubalelwa ngaphezu kuka-45% wengqikithi yokuthengiswa. Ngokuphawulekayo, izimoto ezincane ziyaqhubeka nokubusa emakethe. UWuling ukleliswe endaweni yokuqala emakethe yezimoto ezincane iminyaka engu-12 ilandelana futhi wakleliswa kuqala emakethe yezimoto zabagibeli ezincane iminyaka engu-18 ilandelana.
Kafushane, ukusebenza kokuthengisa kwakamuva kwe-SAIC-GM-Wuling kanye nezinhlelo zamasu zibonisa imizamo ezimisele ye-SAIC-GM-Wuling yokuchaza kabusha uhlobo lwayo kanye nephothifoliyo yomkhiqizo lapho kubhekwana nokushintshashintsha kwemakethe. Njengoba abakhiqizi bezimoto ezintsha zamandla e-China beqhubeka nokusungula izinto ezintsha nokuzivumelanisa nezimo, i-SAIC-GM-Wuling ihamba phambili kulolu shintsho, izibophezele ekufinyeleleni izinjongo zentuthuko ehlakaniphile neluhlaza, futhi ilwela ukufinyelela ezingeni eliphezulu emakethe yezimoto emhlabeni wonke.
Isikhathi sokuthumela: Nov-12-2024