I-SAIC-GM-Wulingukhombise ukuqina okungavamile. Ngokwemibiko, ukuthengiswa komhlaba wonke kukhuphuke kakhulu ngo-Okthoba 2023, kufinyelela izimoto eziyi-179,000, ukunyuka konyaka ngo-42.1%. Lokhu kusebenza okuhlaba umxhwele kukhishwe ukuthengiswa okuqongelelayo kusuka ngoJanuwari kuya ku-Okthoba kuya ku-1,221 million motocles, okwenza kube yinhlangano kuphela ngaphakathi kweqembu leSAIC ukwephula uphawu lwezimoto eziyi-1. Kodwa-ke, ngaphandle kwalokhu kufinyelelwa, inkampani isabhekene nenselelo yokugcina isikhundla sayo njengomholi wezimboni zezimoto, ikakhulukazi njengoba ilwela ukuthola isikhundla sayo njengomenzi wokuqala wezigidi ezi-2.
UMengameli weqembu le-SAIC Jia Jiandu ubeke phambili umbono ocacile ngekusasa leSAIC-GM-Wuling, egcizelela isidingo sokugcina umfutho ophakeme ngokuya ngentuthuko yomkhiqizo, isu lamanani kanye nemishado yenzuzo kanye nemishado yenzuzo. Emhlanganweni wakamuva we-CADRE waphakathi nonyaka, uJia yueting wacela iqembu ukuthi ligxile ekuthuthukiseni isithombe somkhiqizo nekhwalithi yomkhiqizo. "Ukuthuthukisa uhlobo, ukukhulisa intengo yamabhayisekili, inzuzo eyandayo konke kuzoqhamuka. Ikholi esenzweni ikhombisa isu elibanzi lokwandisa isabelo semakethe kanye nokuncintisana embonini ye-auto eyandayo.
I-Pep Rally Creding Center's Pep Center's Pep, ephethwe ngoNovemba 1, iqhubeke futhi ukugcizelela lokhu kuzibophezela ekukhuleni. Empini yokulwa 'yeza! Woza! Woza! Woza! " Ukuxhomekeka kumanani entengo ephansi kawoyela. Ukusuka ezimotweni ezibiza kakhulu, ezisezingeni eliphansi kuya kuhlu lomkhiqizo ohlukahlukene futhi we-premium. Le nkampani ibona ukuthi ukufezekisa ukukhula okuzinzile, kufanele isuke esikhathini esedlule futhi yamukele ikusasa elibonakaliswa yi-Innovation nekhwalithi.
Njengengxenye yalolu shintsho, i-saice-gm-waleng yethule ilebula yesiliva yomhlaba ukuthuthukisa isikhalazo somkhiqizo kanye nethonya lemakethe. Ukuhamba kuhloswe ngalo ukuhambisana nelebula ebomvu ekhona, kwakha ama-synergies futhi kuvumela inkampani ukuthi ibheke izithameli ezibanzi. Ukugxila kwelebuli yesiliva kulokho okwenziwe ngezifiso kanye nemikhiqizo esezingeni eliphakeme kuveze imiphumela emihle, ngokuthengisa okufinyelela amayunithi angama-94,995 ngo-Okthoba kuphela, abalalelwa ngaphezulu kwengxenye yokuthengisa okuphelele kwenkampani. Lokhu kuphawula ukuhamba okubalulekile, njengoba ilebula yesiliva inikezela ngezikhathi eziyi-1.6 ukusebenza kwelebula ebomvu yendabuko, okumele ama-microcars okuhweba.
Ngaphezu kwempumelelo yayo yasekhaya, i-SAIC-GM-Vuling iphinde yathuthuka kakhulu ekwandiseni ibhizinisi layo laphesheya. Ngo-Okthoba, le nkampani yathumela izimoto eziphelele ze-19,629, ukwanda konyaka ka-35,5%. Ukukhula okuthunyelwe kwamanye amazwe kukhombisa ukuzibophezela kwenkampani ekuhlolweni izimakethe zaphesheya kanye nokuqinisa isikhundla sayo njengesidlali somhlaba jikelele embonini yezimoto. Ukuguqulwa kwe-waling, eyaziwa ngokuthi yi- "King of Micro Cars", akuyona nje ukwanda kokuthengisa, kodwa nokuguqulwa kwayo. Kubandakanya nokuchaza isithombe somkhiqizo nokwandisa ibanga lomkhiqizo ukuze kuhlangatshezwane nezidingo ezahlukahlukene zabathengi.
Uma ubheka ikusasa, uJia Jiandu uhlongoze ukuthi ukuhlukunyezwa kwe-SAIC-GM kuzogxila ezindaweni ezintathu ezibalulekile: Ukuphuculwa kwe-Brand, ukukhuphuka kwamanani entengo, kanye nokwenza ngcono ikhwalithi yomkhiqizo. Ukuphakanyiswa kwamasu we-Baojun Brand ku-Baojun Brand maqondana nezimoto ezintsha ze-Energy zisezingeni lomnotho walo mbono. Ngokwakha ilebula ebomvu ye-Wuling kanye ne-Blue Label Matrix, zombili izimoto zezentengiselwano nezimoto zabagibeli zizodonsa i-blowprint entsha yentuthuko ephezulu.
Ukwethulwa kwe-matrix yomkhiqizo wesiliva welebula kucebise umugqa womkhiqizo we-Wuling, ukumboza i-hybrid, i-pure kagesi, kanye nezimoto ezinamandla kagesi. Lokhu kufaka phakathi i-miniev ye-minicar, i-mpv capgemini yesithupha namanye amamodeli, ngamanani aphezulu ngo-149,800 yuan. Ngokwakha i-matrix yomkhiqizo osezingeni eliphakeme kanye nokwenza ngcono ithonya lomkhiqizo, kulindeleke ukuthi kuthuthukiswe kakhulu ukusebenza kwenzuzo kwalo.
Kodwa-ke, njengoba inkampani iqala lolu hambo lokuvelela, kufanele lihlale livumelana nezidingo zemakethe futhi liveze amandla akhona. Naphezu kokukhula okuqhubekayo, ubuthakathaka kugcina isikhundla esinamandla engxenyeni yemoto encane, ngokuthengisa kwamamodeli wezentengiso kulindeleke ukuthi afinyelele amayunithi angama-639,681 ngo-2023, afaka imali engaphezu kwama-45% yokuthengisa okuphelele. Ngokusobala, ama-minicals ayaqhubeka nokubusa imakethe. I-Wuling ibekwe okokuqala ekwabiweni kwemakethe yemoto ye-mini yeminyaka eyi-12 ngokulandelana futhi kubalwa okokuqala kwi-Mini Passenger Car Mart Market Abelana ngeminyaka eyi-18 ilandelana.
Ngamafuphi, ukusebenza kwakamuva kokuthengisa kwe-SAIC-GM-Wuling kwakamuva kanye nezinhlelo zamasu zibonisa imizamo enqunyelwe ka-SAIC-GM-Wuling yokuchaza kabusha umkhiqizo wayo kanye nomkhiqizo lapho ushintsha amandla emakethe. Njengoba abakhiqizi bezimoto ezintsha zaseChina bayaqhubeka nokusungula nokuzivumelanisa nezimo, ukuguquguquka kwesiguquli salolu shintsho, ezibophezele ekufezekiseni izinhloso zentuthuko ehlakaniphile neluhlaza, kanye nokulwela ukufinyelela ama-Heights amasha emakethe yezimoto emhlabeni jikelele.
Isikhathi sePosi: Nov-12-2024