Ukusebenza kokukhanya kwempahla: Ukulungiswa kwamasu akwa-Ford
Ngokuphikisana nesizinda sezinguquko ezijulile embonini yezimoto emhlabeni wonke, ukulungiswa kwebhizinisi leFord Motor emakethe yaseChina kudonse ukunaka okubanzi. Ngokukhuphuka okusheshayo kweizimoto ezintsha zamandla, abakhiqizi bezimoto bendabuko basheshise ukuguqulwa kwabo,futhi Ford injalo. Eminyakeni yakamuva, ukuthengiswa kweFord emakethe yaseShayina kuqhubekile nokwehla, ikakhulukazi izinkampani ezisebenzisana nazo iJiangling Ford neChangan Ford azisebenzi kahle. Ukuze kuhlangatshezwane nale nselelo, abakwaFord baqale ukuhlola imodeli yokusebenza kwempahla elula, benciphisa ukuthembela kwabo ezimotweni ezivamile zikaphethiloli futhi bagxile ekuthuthukisweni nasekudayiseni izimoto ezintsha ezisebenza ngamandla.
Ukulungiswa kwamasu akwaFord emakethe yaseShayina akubonakali kuphela ekuhlelweni komkhiqizo, kodwa nasekuhlanganisweni kweziteshi zokuthengisa. Nakuba amahlebezi okuhlangana kweJiangling Ford neChangan Ford enqatshiwe amaqembu amaningi, lesi simo sibonisa isidingo esiphuthumayo sakwaFord sokuhlanganisa ibhizinisi labo eChina. UMei Songlin, umhlaziyi wezimoto omkhulu, uveze ukuthi ukuhlanganisa iziteshi zokuthengisa kungathuthukisa ukusebenza kahle, kwandise izitolo, futhi ngaleyo ndlela kuthuthukise ukuncintisana kwamatheminali. Kodwa-ke, ubunzima bokuhlanganiswa bulele endleleni yokuxhumanisa izithakazelo zamabhizinisi ahlukahlukene, okuzoba inselele ebalulekile kwaFord esikhathini esizayo.
Ukusebenza kwemakethe kwezimoto zamandla amasha
Nakuba ukudayiswa kwezimoto zakwaFord sekukonke emakethe yaseShayina kungekuhle, kodwa ukusebenza kwezimoto zabo ezintsha ezisebenza ngamandla kumele kubhekwe ukuthi kunakwe. I-SUV kagesi yakwaFord, iFord Electric, eyethulwe ngo-2021, yake yalindelwe ngabomvu, kodwa ukuthengiswa kwayo kwehlulekile ukuhlangabezana nebekulindelwe. Ngo-2024, ukuthengiswa kukagesi kwaFord kwakungamayunithi angama-999 kuphela, kwathi ezinyangeni ezine zokuqala zika-2025, ukuthengiswa kwakungamayunithi angama-30 kuphela. Lesi sigameko sikhombisa ukuthi kusamele kuthuthukiswe ukuncintisana kwabakwaFord emkhakheni wezimoto ezikhiqiza amandla amasha.
Ngokuphambene kakhulu, i-Changan Ford yenze kahle kakhulu ezimakethe ze-sedan zomndeni kanye ne-SUV. Yize ukwehla kokudayiswa kweChangan Ford kodwa izimoto zayo ezihamba phambili zikaphethiloli zisenayo indawo emakethe. Ngokukhula okuqhubekayo kwezinga lokungena kwezimoto ezintsha zamandla, i-Changan Ford idinga ngokushesha ukusheshisa ukuthuthukiswa komkhiqizo ukuze ivumelane nezinguquko ezifunwa yimakethe.
Emqhudelwaneni wezimoto zamandla amasha, abakwaFord babhekene nengcindezi eqinile evela ezinkampanini ezizimele zasekhaya. Imikhiqizo yasekhaya efana neGreat Wall kanye ne-BYD isheshe yathatha isabelo semakethe ngezinzuzo zayo zobuchwepheshe kanye nekhono lemakethe. Uma iFord ifuna ukubuya ngezinkani kulo mkhakha, kumele ikhulise imali yayo ocwaningweni nasekuthuthukisweni kwezimoto ezikhiqiza amandla amasha futhi ithuthukise ukuqhudelana kwemikhiqizo yayo.
Khipha amathuba ebhizinisi nezinselele
Yize ukuthengiswa kwaFord emakethe yaseChina kubhekene nezinselelo, ibhizinisi labo lokuthumela ngaphandle likhombise ukukhula ngamandla. Imininingwane ikhombisa ukuthi abakwaFord China bathengise izimoto ezibalelwa ku-170,000 ngo-2024, nokunyuke ngama-60% unyaka nonyaka. Le mpumelelo ayigcinanga nje ngokuletha inzuzo enkulu kwaFord, kodwa iphinde yahlinzeka ngokusekela ukuma kwayo ezimakethe zomhlaba.
Ibhizinisi lakwaFord China lokuthumela ngaphandle ligxile kakhulu ezimotweni zikaphethiloli nasezimotweni ezisebenza ngogesi. UJim Farley uthe engqungqutheleni yezinzuzo: "Ukuthumela izimoto zikaphethiloli nezimoto zikagesi ezivela eChina kunenzuzo enkulu." Leli su lenza iFord ikwazi ukugcina ukusetshenziswa kwamandla emboni ngenkathi yehlisa ingcindezi yokwehla kokuthengiswa emakethe yaseShayina. Kodwa-ke, ibhizinisi lakwaFord lokuthumela ngaphandle liphinde libhekane nezinselelo ezivela empini yentela, ikakhulukazi amamodeli athunyelwa eNyakatho Melika azothinteka.
Ngokuzayo, abakwaFord bangase baqhubeke nokusebenzisa i-China njengendawo yokuthumela ngaphandle ukuze bakhiqize izimoto futhi bazithumele kwezinye izifunda. Leli su ngeke ligcine ngokugcina amandla embonini, kodwa lizohlinzeka ngamathuba amasha ukuze abakwaFord baqhudelane ezimakethe zomhlaba. Kodwa-ke, ukwakheka kweFord emkhakheni wezimoto ezisebenza ngamandla amasha kusadingeka ukuthi kusheshiswe ukuze kubhekwane nokuncintisana kwezimakethe okushubile.
Esikhathini sokuthuthukiswa okusheshayo kwezimoto ezintsha zamandla, ukuguqulwa kweFord emakethe yaseShayina kugcwele izinselele namathuba. Ngokusebenza kokukhanya kwempahla, iziteshi zokuthengisa ezididiyelwe kanye nokwanda okusebenzayo kwebhizinisi lokuthekelisa, iFord kulindeleke ukuthi ithole indawo emqhudelwaneni wezimakethe wesikhathi esizayo. Kodwa-ke, ebhekene nengcindezi eqinile evela ezinkampanini ezizimele zasekhaya, abakwaFord kumele bakhulise utshalomali ocwaningweni nasekuthuthukisweni kwezimoto ezintsha ezisebenza ngamandla futhi bathuthukise ukuncintisana komkhiqizo ukuze bathole intuthuko esimeme. Kuphela ngokuqamba okusha okuqhubekayo kanye nokulungiswa lapho i-Ford ingakwazi ukuletha amathuba amasha okukhula emakethe yaseShayina.
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Isikhathi sokuthumela: Jul-02-2025