Ukukhuphuka kwezimoto ezintsha zamandla eChina: I-BYD ihola imakethe yomhlaba wonke

1. Ukukhula okuqinile ezimakethe zaphesheya

Phakathi nokushintsha kwemboni yezimoto emhlabeni wonke ekufakeni ugesi, iimoto entsha yamandlaimakethe ibhekene nokukhula okungakaze kubonwe ngaphambili.

Ngokwezibalo zakamuva, ukulethwa kwezimoto ezintsha emhlabeni wonke kufinyelele ezigidini ezingu-3.488 amayunithi engxenyeni yokuqala yalo nyaka, okuwukunyuka ngo-21.9% unyaka nonyaka kusuka kumayunithi ayizigidi ezingu-2.861 ngesikhathi esifanayo ngonyaka odlule. Lo mkhuba awubonisi nje kuphela isidingo esikhulayo sabathengi sokuhamba okulungele imvelo kodwa futhi ubonisa imizamo esheshayo yabakhi bezimoto abakhulu ekusunguleni izinto ezintsha zobuchwepheshe kanye nokwanda kwezimakethe.

I-BYD ye-Automaker yaseShayina yenze kahle kakhulu kuleli gagasi lokukhula. Engxenyeni yokuqala yonyaka, i-BYD yethule izimoto ezingu-264,000 ezimakethe zaphesheya kwezilwandle, okuwukukhula konyaka ngo-156.7%, okuyenza ibe ngumkhiqizi okhula kakhulu. Le mpumelelo ayigcini nje ngokuqinisa isikhundla se-BYD emakethe yezimoto zamandla amasha emhlabeni wonke kodwa futhi inikeza ukusekelwa okuqinile ekuthuthukisweni kwamazwe ngamazwe kwezinye izinhlobo zezimoto zaseShayina.

2. Imfihlo ye-BYD yempumelelo

Impumelelo BYD akuyona ngengozi; kungumkhiqizo weminyaka yokuthuthukiswa kobuchwepheshe kanye namasu emakethe acatshangelwayo. Njengenkampani ehamba phambili yaseShayina yezimoto zamandla amasha, i-BYD itshala imali ngokuqhubekayo kubuchwepheshe bebhethri, izinhlelo zokushayela ugesi, kanye nobuchwepheshe obuhlakaniphile bokuqinisekisa ukuthi imikhiqizo yayo ihola imboni ekusebenzeni nasekuphepheni. Ngaphezu kwalokho, i-BYD ikhula ngenkuthalo ezimakethe zaphesheya kwezilwandle, isungula ngokushesha inethiwekhi yokuthengisa nesevisi ngokusebenzisana nabadayisi basendaweni.

Mayelana nesakhiwo somkhiqizo, i-BYD ayizange nje yethule izinhlobo ezihlukahlukene ukuze kuhlangatshezwane nezidingo zemakethe ezihlukene, kodwa futhi yagxila ekuklameni ukuze ivumelane nobuhle kanye nemikhuba yokusebenzisa yabathengi bamazwe ngamazwe. Lelisu lemakethe eliguquguqukayo lenza i-BYD iphendule ngokushesha ezinguqukweni zemakethe, ibambe amathuba, futhi ithuthukise ukuncintisana kwayo emakethe yomhlaba.

3. Isakhiwo sezimoto saseChina somhlaba wonke

Ngokukhula kwemikhiqizo yezimoto zamaShayina njenge-BYD emakethe yamazwe ngamazwe, abathengi abaningi sebeqala ukunaka ikhwalithi kanye nokusungulwa kwezimoto zamaShayina. Abakhiqizi bezimoto baseShayina abagcini nje ngokufinyelela izikhondlakhondla zamazwe ngamazwe kwezobuchwepheshe, kodwa futhi bamatasa nokuguqula isithombe somkhiqizo wabo kanye nokumaketha. Ngokusebenzisana nemikhiqizo edumile yamazwe ngamazwe, njengokubambisana okujulile phakathi kwe-Geely ne-Renault, abakhiqizi bezimoto baseShayina basheshisa ukwanda kwabo emhlabeni jikelele futhi banda emakethe yomhlaba wonke.

Kule nqubo, inzuzo yabakhi bezimoto baseShayina njengabahlinzeki bempahla yokuqala iye yabonakala ngokuqhubekayo. Sinikeza abathengi ithuba lokuthenga ngokuqondile kubakhi bezimoto baseShayina, siqinisekisa ukuthi bangathenga izimoto zaseShayina zamandla amasha ezisezingeni eliphezulu ngamanani ancintisana kakhulu. Kungakhathaliseki ukuthi i-BYD's electric SUV noma amamodeli amasha avela kwezinye izinhlobo, abathengi bangathola ukukhetha okufanele lapha.

Ngamafuphi, ngokuthuthuka okusheshayo kwemakethe yezimoto zamandla amasha emhlabeni jikelele, izinhlobo zezimoto zaseShayina zithatha isinyathelo emakethe yamazwe ngamazwe ngamakhono azo aqinile ezobuchwepheshe kanye nekhono lemakethe. Simema ngobuqotho abathengi bomhlaba wonke ukuthi banake imakethe yezimoto yase-China, bathole ikhwalithi nokuqanjwa kabusha kwezimoto zase-China, babambe leli thuba eliyingqopha-mlando, futhi babe yingxenye yegagasi lezimoto ezintsha zamandla emhlabeni jikelele.

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