Kusukela u-Li Bin, u-He Xiaopeng, no-Li Xiang bamemezele izinhlelo zabo zokwakha izimoto, babizwa ngokuthi "Abazalwane Abathathu Abakha izimoto" ngamabutho amasha embonini.Kwezinye izenzakalo ezinkulu, ziye zavela ndawonye ngezikhathi ezithile, futhi zavela ngisho nohlaka olufanayo.Eyakamuva kakhulu yayingo-2023 engqungqutheleni ethi "China Automobile T10 Special Summit" eyayigubha iminyaka engama-70 yemboni yezimoto yaseChina.Laba bazalwane abathathu baphinde bathatha isithombe seqembu.
Kodwa-ke, engqungqutheleni esanda kubanjwa yaseChina Yezimoto Zezimoto zabantu abayi-100 (2024), uLi Bin kanye no-He Xiaopeng bafike njengoba bekuhleliwe, kodwa uLi Xiang, isivakashi esivamile, ubengekho kungazelelwe ngesikhathi senkulumo yesithangami.Ngaphezu kwalokho, isithangami sibuyekezwa cishe nsuku zonke.Izinto ezingu-N ze-Weibo azikabuyekezwa isikhathi esingaphezu kwesigamu senyanga, okwenza umhlaba wangaphandle uzizwe “ungavamile” kancane.
Ukuthula kuka-Li Xiang kungase kuhlobane kakhulu ne-MEGA, eyethulwe esikhathini esingeside esidlule.Le MPV kagesi emsulwa, ebinethemba elikhulu, ihlangabezane nesivunguvungu “sesithombe” se-spoofs ku-inthanethi ngemuva kokwethulwa, kangangokuthi u-Li Xiang uthumele isithombe eposini lakhe le-WeChat A ku-WeChat Moments ngokucasuka wathi, “Nakuba. Ngisebumnyameni, ngisakhetha ukukhanya,” wabe esethi, “Sesiqalile ukusebenzisa izindlela zomthetho ukuze sibhekane nezenzo ezingekho emthethweni nezigelekeqe ezihleliwe ezihilelekile kulesi sigameko.”
Ukuthi kube khona ukuziphatha kobugebengu kulesi sigameko kuyindaba yeziphathimandla zezobulungiswa.Kodwa-ke, ukwehluleka kwe-MEGA ukufeza umgomo olindelekile wokuthengisa kufanele kube umcimbi ongenzeka kakhulu.Ngokwesitayela somsebenzi sangaphambilini sikaLi Auto, okungenani inani lama-oda amakhulu kufanele limenyezelwe kusenesikhathi, kodwa kuze kube manje ayikamenyezelwa.
Ingabe i-MEGA ingaqhudelana, noma ingafinyelela impumelelo ye-Buick GL8 ne-Denza D9?Uma sikhuluma ngendlela eqondile, inzima futhi ayiyona into encane.Ngokungeziwe engxabanweni ngesakhiwo sokubukeka, ukubekwa kweMPV kagesi emsulwa enenani elingaphezu kwamayuan angu-500,000 nakho kuyangabazeka kakhulu.
Uma kukhulunywa ngokwakha izimoto, uLi Xiang unesifiso sokuvelela.Phambilini uthe: “Siyazethemba ukuthi sizophonsela inselelo ukuthengiswa kwe-BBA eChina ngo-2024, futhi silwela ukuba wuhlobo lokuqala oluphambili kwezokuthengisa ngo-2024.”
Kepha manje, isiqalo esingesihle se-MEGA ngokusobala singaphezu kwalokho obekulindelwe nguLi Xiang, okumele ngabe kube nomthelela othile kuye.Ubunzima obubhekene ne-MEGA akuyona nje inkinga yamanje yemibono yomphakathi.
Ingabe kukhona ukushiyeka phakathi kwenhlangano?
Phakathi kwabo bonke abaholi bamandla amasha okwenza izimoto, uLi Xiang cishe uyi-CEO ehamba phambili ekwakhiweni kwenhlangano futhi evame ukwabelana nabanye ngezinyathelo ezifanele nomhlaba wangaphandle.
Isibonelo, ukholelwa ukuthi ukuthuthukiswa kwenhlangano nezinguquko ziyohlale zikhona futhi ngeke zifezwe ngokuphazima kweso.Ngaphezu kwalokho, ukuthuthukiswa kwamakhono enhlangano kuhlobene kakhulu nesilinganiso.Lapho isikali sincane, kugcizelelwa ekusebenzeni kahle.Kodwa lapho isilinganiso sifinyelela izinga elithile, ikhwalithi isho ukusebenza kahle, “ngoba noma isiphi isinqumo sekhwalithi ephansi, umkhiqizo wekhwalithi ephansi, noma amandla okuphatha okukhiqiza asezingeni eliphansi angase akulahlekisele izigidigidi noma amashumi ezinkulungwane zezigidi, noma akwenze ulahlekelwe yimali.”Inkampani yakho izophelelwa yibhizinisi.”
Ngokuqondene ne-MEGA, ingabe ikhona inkinga uLi Xiang ashiwo, ingabe sikhona isinqumo esingalungile ngempela?“Ngiyazibuza ukuthi ingabe i-Ideal Internal ihlola ubungozi uma ikhetha amamodeli?Ingabe ukhona oke waphikisa ngokuqinile?Uma kungenjalo, khona-ke lena kungase kube inhlangano ehlulekile.Amakhono enhlangano awanawo amandla okulindela nokuhlola ubungozi;uma kunjalo, futhi iye yagxekwa Inqatshiwe, pho ubani ohole lokhu kukhetha?Uma kungu-Li Xiang ngokwakhe, kungenye indlela efana neyebhizinisi lomndeni, lapho isisindo somuntu siqu siphezulu kunokuthatha izinqumo ezihlangene.Ngakho-ke, u-Li Xiang uke wafunda ngaphambilini ukuphathwa kwenhlangano ye-Huawei kanye nokuphathwa kwe-R&D, futhi wafunda amamodeli we-IPD Management, njll., angase angaphumeleli.”Ngokombono womuntu obukele embonini, u-Li Auto angase angavuthwa ngokwanele ukuze athuthukise ukusebenza kahle kwenhlangano nokuthuthukisa ukuphathwa kwenqubo, nakuba lokhu kuyilokhu uLi Xiang ngokwakhe abesebenza kukho.imigomo efinyelelwe.
Ingabe ukusungulwa kwesigaba kungaqhubeka?
Uma sikhuluma ngendlela eqondile, uLi Auto ka-Li Xiang, osizwa u-Li Xiang, uthole impumelelo enkulu futhi wadala isimangaliso ngokusebenzisaL7, L8 kanye L9 izimoto.
Kodwa yini enengqondo ngemuva kwale mpumelelo?Ngokusho kukaZhang Yun, oyi-CEO yomhlaba wonke ye-Rees Consulting kanye nosihlalo waseChina, ukusungulwa kwesigaba sangempela kuyindlela yokunqamula lesi simo.Isizathu esenza amamodeli wangaphambilini kaLideal aphumelele ukuthi uTesla akazange andise ibanga noma enze izimoto zomndeni, kuyilapho uLideal esungula imakethe yezimoto zomndeni ngokusebenzisa ibanga elide.Kodwa-ke, emakethe kagesi emsulwa, kuyinselelo enkulu ku-Ideal ukuzuza imiphumela efanayo nobubanzi obunwetshiwe.
Eqinisweni, inkinga ebhekene ne-Li Auto iphinde ibe yinkinga ebhekene nezinkampani eziningi zezimoto zamandla amasha eChina.
UZhang Yun uthe izinkampani eziningi zezimoto njengamanje zakha izimoto ngokusekelwe endleleni embi kakhulu—indlela yokumaka.Sebenzisa i-Tesla njenge-benchmark futhi ubone ukuthi ungakwazi yini ukwenza imoto efana ne-Tesla ngentengo ephansi noma esebenza kangcono.
“Ngale ndlela yokwakha izimoto, abathengi bazoqhathanisa imikhiqizo yezinkampani zezimoto neTesla?Lokhu kucabanga akukho, futhi empeleni akusizi ukuba ngcono, ngoba akukho nhlobo ingqondo.Kususelwa kulokhu kucatshangwa ukuthi Imikhiqizo ayinalo ithuba. ”Kusho uZhang Yun.
Uma sibheka izici zomkhiqizo we-MEGA, uLi Xiang usafuna ukusungula isigaba se-MPV esivamile, ngaphandle kwalokho ubengeke akhokhele u-Steve Jobs.Kungase kuthathe umsebenzi wesikole omncane owengeziwe.
Ngiyamangala ukuthi u-Li Xiang angasilethela yini isimanga "sokubuya ngokumelene nomoya" ngemuva kokuthula kwakhe.
Isikhathi sokuthumela: Mar-29-2024