Kusukela uLi Bin, yena Xiaopeng, noLi Xiang bamemezele amacebo abo okwakha izimoto, babizwa ngokuthi "abafowethu abathathu bezokwakha ama-Cars" ngamabutho amasha embonini. Kweminye imicimbi emikhulu, bake babonane ndawonye ngezikhathi ezithile, futhi bavele bavela ngohlaka olufanayo. Okwenzeka kwakamuva kakhulu kwaba ngo-2023 engqungqutheleni ekhethekile ye- "China Timotobile T10 ekhethekile" ebanjelwe ukukhumbula iminyaka engama-70 yeMkhakha Yezimoto yaseChina. Abafowethu abathathu baphinde bathatha isithombe seqembu.
Kodwa-ke, lapho kusanda kubanjwa i-China Electric Electricler Cham yabantu abayi-100 (2024), uLi Bin kanye ne-Xiaopeng bafika njengoba bekuhleliwe, kepha uLi Xiang, owayevame ukungalindele, wayengekho ngokungalindelekile esigabeni sokukhuluma senkundla. Ngaphezu kwalokho, isithangami sivuselelwa cishe nsuku zonke. N izinto ze-weibo azivuselelwa isikhathi esingaphezu kwengxenye ngenyanga, eyenza umhlaba wangaphandle uzizwe ube "angejwayelekile.
Ukuthula kukaLi Xiang kungahlobene kakhulu ne-mega, eyayethulwa kungekudala. Le mpv evikelekile kagesi, eyayinamathemba aphezulu, yathola isiphepho se- "P-Photo" Spoofs kwi-Intanethi ngemuva kokuthulwa kwayo, "yize ngisebumnyameni," ngathi ngibe sengikusebenzisa. "
Ukuthi ngabe kukhona ukuziphatha kobugebengu kulesi sigameko kuyindaba yeziphathimandla zokwahlulela. Kodwa-ke, ukwehluleka kukaMega ukufeza ithagethi yokuthengisa elindelekile kufanele kube umcimbi ophakeme kakhulu. Ngokusho kwesitayela somsebenzi we-LI auto, okungenani inani lama-oda amakhulu kufanele amenyezelwe ngesikhathi, kepha kuze kube manje akunjalo.
Ngabe iMega iNculilo, noma ingakufeza impumelelo ye-Buick GL8 neDenza D9? Ukukhuluma kahle, kunzima futhi akusho lutho. Ngaphezu kwempikiswano ngokuqamba kokubukeka, ukuma kwe-MPV emsulwa e-purther lyv intengo ngaphezu kwama-500,000 yuan nawo angabazekayo.
Uma kukhulunywa ngokwakha izimoto, uLi Xiang ufisa. Phambilini uke wathi: "Siyathemba ukuthi inselelo yokuthengisa kwe-BBA eChina ngo-2024, futhi balwela ukuba ngumkhiqizo wokuqala wokunethezeka ekuthengisweni ngo-2024."
Kepha manje, ukuqala okungathandeki kukaMega ngokusobala kungaphezu kokulindelwe kwangaphambilini kukaLi Xiang, okumelwe ukuba kube nomthelela othile kuye. Ubunzima obubhekene neMega akuyona nje inkinga yamanje yombono womphakathi.
Ingabe kukhona ukushiyeka ngaphakathi kwenhlangano?
Phakathi kwabo bonke abaholi bemikhosi emisha yokwenza imoto, uLi Xiang mhlawumbe uyi-CEO engcono kakhulu ekwakheni inhlangano futhi evame ukuhlanganyela nezindlela ezithile ezinhle zomhlaba wangaphandle.
Isibonelo, ukholelwa ukuthi ukuthuthuka kwenhlangano kanye nezinguquko kuzohlala kukhona futhi akunakufezeka ubusuku bonke. Ngaphezu kwalokho, ukuthuthukiswa kwamandla wenhlangano kuhlobene kakhulu nesilinganiso. Lapho isikali sincane, ukugcizelelwa kokusebenza kahle. Kepha lapho isilinganiselo sifinyelela ezingeni elithile, ikhwalithi isho ukusebenza kahle, "ngoba noma yisiphi isinqumo esezingeni eliphansi, umkhiqizo osezingeni eliphansi, noma amandla okuphatha asezingeni eliphansi angakubiza ngamabhiliyoni noma amashumi ezigidigidi, noma akwenze ulahlekelwe yimali." Inkampani yakho izophuma ibhizinisi. "
Ngakho-ke kuze kufike lapho uMega ethintekile, ingabe ikhona inkinga uLi Xiang okukhulunywe ngaye, ingabe kunesinqumo esingalungile impela? "Ngiyazibuza ukuthi kufanele yini ukuthi ngaphakathi kuhlolwe ubungozi lapho ukhetha amamodeli? Ngabe ukhona ophikisanayo ukuphikisa okuqinile? Uma kungenjalo, khona-ke lokhu kungaba yinhlangano ehlulekile. Amakhono wenhlangano awanakhono lokulindela nokuhlola ubungozi; Uma kunjalo, futhi kugxekwe ukugxekwa, khona-ke ngubani ohole lokhu kukhethwa? Uma kunguLi Xiang uqobo, kungenye indlela efana naleyo yebhizinisi lomndeni, lapho isisindo somuntu siqu siphakeme kunokwenza izinqumo ngokuhlanganyela. Ngakho-ke, uLi Xiang wafunda phambilini ekuphathweni kwenhlangano yenhlangano ye-Huawei kanye ne-R & D, namamodeli wokuphathwa kwe-IPD, njll., Angeke aphumelele. " Ngokombono wobungqabavu embonini, i-LI auto kungenzeka ingavuthi ngokwanele ukuze ikwazi ukusebenza kahle kwenhlangano kanye nokuthuthukisa ukuphathwa kwenqubo, yize yilokhu uLi Xiang ngokwakhe ebesebenza. izinhloso zitholwe.
Ingabe isigaba esisha siyaqhubeka?
Ukukhuluma kahle, li xiang's Li auto, elise-Hermed nguLi Xiang, lithole impumelelo enkulu futhi sakha isimangaliso ngeI-L7, L8 ne-L9 CarS.
Kepha yini umqondo ngemuva kwale mpumelelo? Ngokusho kukaZhang Yun, i-Global CEO yeRees Consulting kanye nosihlalo weChina, isigaba sangempela se-Innovation iyindlela yokuphula isimo. Isizathu esenza ukuthi amamodeli adlule kaLideal aphumelele ukuthi uTesla akazange anwebe ububanzi noma enze izimoto zomndeni, ngenkathi i-lideal yasungula imakethe yemoto yomndeni ngebanga elinwetshiwe. Kodwa-ke, emakethe kagesi ehlanzekile, kuyinselele enkulu kakhulu ekufezekiseni imiphumela efanayo njengoba kunwetshiwe.
Eqinisweni, inkinga ebhekene ne-LI Auto nayo iyinkinga ebhekene nezinkampani ezintsha zemoto yamandla eChina.
UZhang Yun uthe izinkampani eziningi zezimoto njengamanje zakha izimoto ngokuya ngendlela embi kakhulu - indlela yokulinganisa. Sebenzisa iTesla njengebhentshi bese ubona ukuthi ungenza imoto efana ne-tesla ngentengo ephansi noma ngemisebenzi engcono.
"Ngale ndlela yokwakha izimoto, ingabe abathengi bazokuqhathanisa nemikhiqizo yezinkampani zezimoto ne-tesla? Lo mcabango awukho, futhi empeleni akusizi ngalutho ukuba ngcono, ngoba akekho umqondo nhlobo. Kususelwa kule mikhiqizo yokuqagela ngokuyisisekelo ayinalo ithuba. " UZhang Yun uthe.
Uma kuhlulela kusuka ezimfanelweni zomkhiqizo weMega, li Xiang usafuna ukusungula isigaba sendabuko se-MPV, uma kungenjalo ngeke akhokhe intela emisebenzini yeSteve. Kungase kuthathe umsebenzi omncane wesikole.
Ngiyazibuza ukuthi uLi Xiang angasilethela "ukubuya komoya" ngokumangala ngemuva kokuthula kwakhe.
Isikhathi sePosi: Mar-29-2024