I-Toyota Yaris ATIV Hybrid Sedan: Enye Indlela Entsha Yokuncintisana
IToyota Motor isanda kumemezela ukuthi izokwethula uhlobo lwayo olunentengo ephansi eyihybrid, iYaris ATIV, eThailand ukuze kuliwe nokuncintisana okuqhamuka kwabakhiqizi bezimoto zikagesi baseChina. I-Yaris ATIV, enenani lokuqala lama-baht angu-729,000 (cishe ama-US$22,379), ingama-baht angu-60,000 ngaphansi kwemodeli eyihybrid ethengeka kakhulu yakwaToyota emakethe yaseThailand, i-Yaris Cross hybrid. Lesi sinyathelo sikhombisa ukuqonda okujulile kweToyota mayelana nesidingo semakethe kanye nokuzimisela kwabo ukuphumela obala lapho bebhekene nokuncintisana okushubile.
IToyota Yaris ATIV hybrid sedan kuhloswe ngayo ukudayiswa ngonyaka wokuqala wamayunithi angu-20 000. Izohlanganiswa embonini yayo eseSifundazweni sase-Chachoengsao, e-Thailand, cishe u-65% wezingxenye zayo ezitholakala endaweni, ingxenye okulindeleke ukuthi ikhule ngokuzayo. I-Toyota iphinde ihlele ukuthumela imodeli eyi-hybrid emazweni angu-23, kuhlanganise nezinye izingxenye zaseNingizimu-mpumalanga Asia. Lezi zinhlelo ngeke zigcine ngokuqinisa isikhundla sikaToyota emakethe yaseThailand kuphela kodwa futhi zizobeka isisekelo sokunwetshwa kwayo eNingizimu-mpumalanga ye-Asia.
Iqalisa kabusha ukuthengiswa kwezimoto zikagesi: Ukubuyiswa kwe-bZ4X SUV
Ngaphandle kokwethula izinhlobo ezintsha eziyingxubevange, iToyota iphinde yavula nama-oda angaphambili eSUV entsha kagesi i-bZ4X eThailand. KwaToyota bethula okokuqala i-bZ4X eThailand ngo-2022, kodwa ukuthengisa kwamiswa okwesikhashana ngenxa yokuphazamiseka kwe-supply chain. I-bZ4X entsha izongeniswa isuka e-Japan futhi izoba nenani lokuqala le-baht eyizigidi ezingu-1.5, ukwehla kwentengo okulinganiselwe cishe ngama-baht angu-300,000 uma kuqhathaniswa nemodeli yango-2022.
IToyota bZ4X entsha kuhloswe ngayo ukudayiswa onyakeni wokuqala eThailand cishe amayunithi ayizi-6,000, kanti ukulethwa kulindeleke ukuthi kuqale ngoNovemba walo nyaka. Lesi sinyathelo sikaToyota asigcini nje ngokubonisa ukusabela okuqinile esidingweni sezimakethe kodwa futhi sibonisa ukuqhubeka nokutshala imali kanye nokusungula izinto ezintsha ezimotweni zikagesi. Ngokukhula ngesivinini kwemakethe yezimoto zikagesi, iToyota inethemba lokuqhubeka nokuqinisa isikhundla sayo emakethe ngokuqala kabusha ukuthengisa i-bZ4X.
Isimo Samanje Semakethe Yezimoto YaseThailand kanye Namasu Okuphendula akwaToyota
I-Thailand iyimakethe yezimoto yesithathu ngobukhulu e-Southeast Asia, ngemuva kwe-Indonesia neMalaysia. Kodwa-ke, ngenxa yokukhuphuka kwezikweletu zasendlini kanye nokwenyuka kokunqatshelwa kwemali mboleko yezimoto, ukuthengiswa kwezimoto eThailand kuqhubekile nokwehla eminyakeni yamuva nje. Ngokwemininingwane yezimboni ehlanganiswe ngabakwaToyota Motor, izimoto ezintsha ezidayisiwe eThailand ngonyaka odlule bezingu-572 675, okuwukwehla ngo-26% unyaka nonyaka. Engxenyeni yokuqala yalo nyaka, ukudayiswa kwezimoto ezintsha bekungamayunithi angama-302,694, ukwehla kancane ngo-2%. Kulesi simo semakethe, ukwethulwa kwe-Toyota kwezimoto ezixubene nezimoto zikagesi zamanani aphansi kubaluleke kakhulu.
Ngaphandle kwezinselelo zemakethe zizonke, ukuthengiswa kwezimoto ezifakwe ugesi eThailand kube namandla. Lo mkhuba uvumele abakhiqizi bezimoto zikagesi baseShayina njenge-BYD ukuthi bakhulise kancane kancane isabelo sabo semakethe e-Thailand kusukela ngo-2022. Engxenyeni yokuqala yalo nyaka, i-BYD ibambe ingxenye engu-8% yemakethe yezimoto yaseThailand, kuyilapho i-MG ne-Great Wall Motors, zombili izinhlobo ngaphansi kwe-Chinese automaker SAIC Motor, ibambe u-4% no-2%, ngokulandelana. Isabelo semakethe esihlanganisiwe sabakhi bezimoto abakhulu baseShayina eThailand sesifinyelele ku-16%, okubonisa ukukhula okuqinile kwemikhiqizo yamaShayina emakethe yaseThailand.
Abakhiqizi bezimoto baseJapan babenesabelo semakethe esingu-90% e-Thailand eminyakeni embalwa edlule, kodwa lokho kwehle kwafinyelela ku-71% ngenxa yokuncintisana kwabaqhudelana nabo baseShayina. I-Toyota, ngenkathi isahola imakethe yaseThailand ngesabelo esingu-38%, ibone ukwehla ekuthengisweni kwamaloli ngenxa yokwenqatshwa kwemali mboleko yezimoto. Nokho, ukudayiswa kwezimoto zabagibeli, njengeHybrid Toyota Yaris, kususe lokhu kwehla.
Ukuqalisa kabusha kwe-Toyota ukuthengisa izimoto ezixubene nezindleko zikagesi ezinenani eliphansi emakethe yaseThailand kuphawula ukusabela kwayo ngokushesha emqhudelwaneni oshubile. Njengoba isimo sezimakethe sithuthuka, iToyota izoqhubeka nokulungisa isu layo ukuze igcine indawo yayo ehamba phambili eThailand naseNingizimu-mpumalanga Asia. Ukuthi iToyota iwabamba kanjani amathuba ezinguqukweni zayo zokufakwa kukagesi kuzoba semqoka kakhulu ekutheni ikwazi ukuqhubeka nokuncintisana.
Sekukonke, ukulungiswa kwamasu akwaToyota emakethe yaseThailand akukona nje kuphela ukusabela okuhle ezinguqukweni zemakethe, kodwa futhi kuwukuhlasela okuqinile ngokumelene nokukhuphuka kwabakhiqizi bezimoto zikagesi baseShayina. Ngokwethula amamodeli ahlanganisiwe entengo ephansi nokuqala kabusha ukuthengiswa kwezimoto zikagesi, iToyota inethemba lokuthi izogcina isikhundla sayo esihamba phambili emakethe encintisana ngokwandayo.
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Isikhathi sokuthumela: Aug-25-2025